CTP Digital is a UK print service provider specializing in the design, printing and production of high quality corporate and marketing literature as well as online communications.
By 2014 CTP Digital was doing a lot of trade work for the local community and had grown the business to include ten staff members including four with digital design backgrounds. The company was trusted to do larger print campaigns but somehow were not getting the day-to-day print material such as business cards, stationery, standard point-of-sale materials, etc. It came to the point where work was coming up for tender but CTP Digital was losing out because they didn’t yet have an ecommerce Web-to-Print system installed. Founder Jay Mustafa came to realize that without such a system there was nothing to distinguish CTP Digital from the competition and there was no way for his business to grow even further.
CTP Digital’s challenge was to find a robust Web-to-print solution so that their clients could open their marketing portals to visitors 24/7. The company needed this software in order to evolve, diversify, win new projects from both existing and new clients and survive in this new era for print providers. They needed to prove to their clients that CTP Digital was the print provider to turn to for all print communications – and
especially when brands needed print on demand.