Forever Crimes: Where Marketing Meets Mischief

What happens when cutting-edge tech collides with Victorian crime drama? You get Forever Crimes, a playful and immersive campaign that’s powered by XMPie’s Circle omnichannel solution and proves that when it comes to creativity, the only limit is your imagination.

Step Into the Story: Become a 1900s Criminal

Imagine stepping into a Victorian crime scene: you upload your photo, pick a crime (think “the Crime of Note-Taking Obsession” or “the Crime of Silent Applause”), and watch as AI transforms you into a sepia-toned mugshot straight out of a Victorian police archive. But it doesn’t stop there. Your chosen crime blossoms into a full-blown narrative, written just for you. Suddenly, you’re not just an attendee; you’re the star of your own historical scandal!

Behind the Scenes: The Tech That Makes It Tick

XMPie Circle orchestrates every touchpoint. From the first email invite to the personalized wine box waiting at the event, Circle keeps the journey seamless. AI steps in as both creator and enhancer: GPT-4 spins your crime story, DALL·E crafts your mugshot, and APIs tie it all together in real time. The result? A campaign that feels like magic but runs on enterprise-grade tech.

The Forever Crimes customer journey orchestrated in XMPie Circle

Print Meets Digital: Your Crime Goes Physical

Using Adobe InDesign with XMPie’s Data-driven print and VDP solution, the campaign demonstrates:

Variable data printing with unique content for each attendee.
Dynamic layout adapting to different content lengths and image orientations.
QR code generation linking physical products to digital experiences.
Digital die-cutting preparation for precise finishing.
Print-ready output optimized for digital printing workflows.
Personalization on-demand which can also be added to existing non-XMPie marketing ecosystems.

Each wine box and door hanger includes a personalized QR code that allows anyone to scan and view the attendee’s mugshot and crime details online. This creates a seamless bridge between the physical product and the digital experience, extending engagement beyond the event.

And for the last twist: a personalized wanted poster. When users hit the confirmation page, we instantly generate a low-res PNG and they can also select a high-res version in a print-ready PDF with a single extra click.

Share the Fun: Go Viral with Your Mugshot: On-Demand Image Generation

The campaign includes a sophisticated social sharing feature that demonstrates XMPie’s document composition engine capabilities and showcases how XMPie’s production APIs can be used to create personalized marketing assets on-the-fly, extending the reach of campaigns through social amplification:

Real-time rendering: PNG images are generated on-demand when users click “Share to LinkedIn”
uProduce REST API: Leverages XMPie’s production engine to create print-quality graphics
Personalized layouts: Each image includes the user’s mugshot, crime details, and branding
Instant delivery: Images are generated and ready for download in seconds
Social optimization: Output is optimized for LinkedIn’s image specifications

Want to brag about your life of crime? With one click, you can share a LinkedIn-ready image featuring your mugshot and crime details. Thanks to XMPie’s uProduce API, these assets are generated on the fly – optimized for social, personalized for you, and ready to make your network smile.

The complete set of personalized print deliverables: wine box, wine collar, lottery ticket, and door hanger

Why This Matters: Creativity Without Limits

Forever Crimes is a bold statement about what marketing can become when creativity and technology work hand in hand. The AI in the campaign isn’t replacing the human creativity, it’s amplifying it. Giving marketers the ability to turn simple ideas into rich, personalized stories that capture attention and spark engagement.

What Makes XMPie Different

Circle gives marketers one platform to manage the entire journey-from the first email invitation to the web experience and personalized print deliverables. It delivers:

Integration Without Barriers: XMPie’s API ecosystem (XMPL, uProduce REST) connects seamlessly with technologies like OpenAI, Cloudinary, and modern web frameworks. This campaign proves XMPie fits into any marketing stack.
Digital and Print in Harmony: Personalized data drives both the online experience and physical products, ensuring consistency and impact across every touchpoint.
Built for AI Innovation: XMPie’s architecture makes AI-augmented campaigns possible. Combine AI-generated content with personalization and production for experiences that were once out of reach.
Scalable and Enterprise-Ready: Whether you’re engaging 50 attendees or 50,000 customers, XMPie handles complex data, high-volume output, and detailed tracking-while keeping every interaction personal.
Freedom to Create: XMPie doesn’t limit creativity. It powers it. Forever Crimes shows how bold ideas-like turning guests into Victorian criminals-can come to life.

Forever Crimes is just one example of what’s possible. Whether you’re planning an immersive event, a nurture campaign, or a journey that blends digital and print, XMPie gives you the tools and flexibility to make it happen.

The question isn’t if you can do it. It’s what you’ll create next.