Circle Analytics
Monitor and Measure to Increase Performance and ROI
The Complete Toolset
All response activity – an email read, a button pushed, or a link clicked – is recorded in real-time for marketers to track, analyze, and better understand their audience and its behavior.
Circle Analytics is free for all PersonalEffect Cross-Media solutions and all Circle editions. Circle Analytics has replaced Marketing Console, which has been discontinued.
Harness out-of-the-box analytics that require no time or effort to set up.
Personalize your Analytics dashboard or access the built-in KPI gauges for a quick view of campaign performance.
Leverage in-depth analysis in real time to reveal trends and refine your communications.
Gather recipient-level data from across the campaign and use tracking APIs to collect data from external systems to create a single repository for all campaign responses.
Share your real-time analytics dashboard with your team or client, or use our API to embed the dashboard in your other applications.
Cut reporting time by simultaneously accessing various metrics, including geolocation and devices, source and media, SMS analytics and Call to Action (CTA) analytics.
Track recipient-level campaign activity across all media channels
By seamlessly integrating media and event data with relevant variables, you gain an unprecedented, comprehensive view of campaign performance—all within a single, customizable tracking interface.
Adapt your campaign in real time
Any variable element used in a campaign, regardless of touch point type, can be tracked, analyzed and reported on in real time. All response activity – such as an email read, a button pushed, or a link clicked – is recorded and can be used in campaign analysis. With accurate metrics, marketers can analyze campaign performance and choose to refine offers, messaging, target populations, and even change the medium of communication. This agility when managing live campaigns will make your marketing communications more precise, relevant and effective.
