XMPie Mapping Service

Now there’s another way to get customers’ attention using intelligent personalization – dynamic mapping.

 
The XMPie Mapping Service is a joint development and cooperation with locr GmbH, a leading supplier of geodata and personalized street and city maps based in Germany. With this new service, XMPie uDirect® Premier and PersonalEffect® users now have an affordable and streamlined way to integrate high-quality personalized maps into their print and/or online applications.
 
The XMPie Mapping Service integrates locr mapping capabilities with XMPie’s built-in mechanism for extendibility – QLingo Extensions. After purchasing an affordable annual subscription plan through XMPie based on desired map volume, customers will be able to invoke the locr QLingo Extension from within XMPie and simply define ADOR® objects to represent dynamic map images. Such ADOR objects can then be placed in the print or Web document template, and the maps will be automatically generated for each recipient in the database upon deployment and execution of the personalized campaign.

 

ThreeMaps
 
Stand out from conventional campaigns, and lead your customers directly to the point of sale by delivering attractive, value-added content via personalized maps.
 
XMPie Mapping Service Features:
  • Detailed map data for more than 100 countries worldwide.
  • Maps are based on NAVTEQ data and are always up-to-date.
  • Different styles and color schemes available.
  • Maps are optimized for 300 ppi print quality (JPEG), and are also available for online media usage.
  • Maps can include various route options connecting a starting point and destination.
  • Routing is optimized for cars and pedestrians.
  • Maps can include graphic elements, such as predefined icons for the target location or nearby places of interest.
  • Only anonymous address data required.
  • Geo data and information about distance and driving time available.
  • Fast and easy project handling assured.

 

Requirements

  • Requires uDirect® Premier or any PersonalEffect® configuration
  • Enabling the XMPie Mapping Service requires first receiving credentials from the XMPie XMap administrator, to be used during the initial configuration process.
  • Installation and configuration is a step-by-step procedure outlined in the user manual.
  • Generating maps requires using QLingo code within uPlan.

 

Send an email to JoinXMap@xmpie.com for more information or to purchase a plan and start taking advantage of this affordable service.