Download the Logo Pack
Our tagline reflects what makes our technology platform unique: it enables organizations to communicate with each individual on a true one‑to‑one basis, creating messages that are more relevant, meaningful, and human, while managing everything through one seamless, unified system (in one).
Approved Logo Configurations
Choose one of the following two options for any application or communication:
The full logo consists of the XMPie square and the tagline. Use the square alone (shown above) only when the full logo falls below minimum size or when the layout requires it.
Use the color logo whenever possible. If the color version clashes with the design, use the black or white versions shown on the following pages. These formats are available for all logo variants and are also shown on the following pages.
Pantone, CMYK, RGB, black, and white artwork files are provided to ensure the logo reproduces accurately in all formats.
On a dark background, the logo must be used in its reversed form to maintain clarity and contrast. The example shown here illustrates correct usage of the reversed logo on a dark field.
When the design requires a single‑color mark or color reproduction is not possible, use the monochrome version of the logo shown here.
Do not place any visual elements within the logo’s exclusion zone. This clear area must remain free of text, graphics, or other design elements to preserve the logo’s legibility and impact.
The exclusion zone is defined by the height of the X in the logo, as shown here.
These requirements apply to all approved logo variations.
Do not alter, distort, or modify any element of the XMPie logo under any circumstances.
This includes changes to proportions, colors, spacing, orientation, or any other aspect of the mark.
The examples shown here illustrate improper uses of the logo and must be avoided.
Use the “Powered by XMPie” mark only when referring to integrations, partner solutions, or projects that use XMPie technology but are not XMPie-branded products.
Use the XMPie logo (tagline optional) paired with the endorsement line “A CareAR Company.” Select this version when you need to show corporate affiliation.
This palette represents the core colors of XMPie’s visual identity. These colors should be used across backgrounds, typography, and accent elements to ensure a cohesive and recognizable visual system.
Each color is associated with one of the main product lines (as shown in the Core Diagram below). Where possible—and when it supports clarity in the design—use the corresponding color to represent its product line. For example, a presentation about StoreFlow should use Cyan as the primary color. Corporate materials should primarily use Blue, as demonstrated throughout this document and outlined in Section 6.
Product Line Color Mapping
Lato is the primary font used across all materials. There are several weights and categories to the family which can all be selected.
Lato can be used across all materials, for both print and digital.
Headlines should ideally be in capitals and a heavier weight, and as shown in the sample materials section, color bands can be added for impact.
It is available for download through Google Fonts. Simply click the link below to take you there.
This diagram represents the core of the XMPie platform, often referred to as the Cornerstone Diagram. It highlights the platform’s three primary product lines:
Data‑Driven Print & VDP, eCommerce Web‑to‑Print, and Omnichannel Technology.
Use the single‑product versions of the Cornerstone Diagram—each spotlighting just one product line—whenever your communication focuses solely on that line. For example, a presentation about StoreFlow should use the Blue spotlight version.
The diagram should be placed on a blue background. If this is not possible then the option on page X can be selected, shown on a light background.
Select this diagram option in any situation where the Blue background cannot be used, particularly when a light or neutral background is required for clarity or contrast.
Here are the segments from the main diagram showing how they should be used on various color backgrounds.
The XMPie Ribbon represents the seamless connection between data, design, and delivery across the XMPie platform. It should be used as a supporting visual accent, and never in place of the Cornerstone Diagram or the product‑line spotlight graphics.
Here is a selection of approved icons that can be used in presentations to reinforce your messages with a clear visual cue.
Icons should always be used consistently by selecting only from the approved icon set, following brand color rules (black, white, or the appropriate product‑line color), and ensuring they remain clear and legible at small sizes; they must not be altered in any way, including stretching, rotating, applying effects, or changing line weights.
XMPie’s brand photography features warm, personable portraits of people facing directly toward the viewer. This distinctive style humanizes the platform, reinforces approachability, and visually differentiates XMPie from competitors. These portraits should be used primarily in hero images and key brand moments, where they can create immediate connection and impact.
XMPie uses a set of distinctive animal illustrations to represent each product line, reinforcing their core strengths in a memorable and character‑driven way:
These illustrations should be used selectively in key brand moments to strengthen product identity
and add warmth and distinctiveness to the XMPie
visual language.
Here are the three approved images used for Professional Services, each one labeled according to its specific service area: Implementation Services, Managed Services, and Integration Services.
The brochure shown here, and the following pages in this sample materials section, demonstrate the correct in‑context application of the XMPie brand system. Use these layouts as reference points for approved composition, hierarchy, color usage, and imagery. US sizing and multilingual versions are also available.
For any questions or guidance on using these brand
guidelines, please contact the XMPie Marketing Team
at marketing@xmpie.com
