Marketing Analytics
In today’s world, marketing campaigns are increasingly more sophisticated and complex. They typically cross the boundaries of multiple channels and multiple media (print, email, web, phone calls, text messages etc.), and span over multiple phases (e.g. test A/B marketing campaigns, promotional postcards, follow-up email or postcards, personalized web pages etc.). This complexity can sometimes make it idifficult to understand campaign results, whether you are a marketing executive, a marketing service provider or a print service provider.
The need to understand campaign results is a top priority for marketers, who are expected to constantly track, analyze and refine in order to improve their campaign’s performance. Marketers, and the service providers that support them, must be able to establish an ongoing dialogue that is relevant and continuously refined with their target audience.
Thanks to the XMPie uProduce Marketing Console solution, implementing ongoing, refined conversations has become far less daunting and significantly more effective. The uProduce Marketing Console is a web-based application accessed over the Internet or your company's intranet and includes:
- a powerful reporting tool that integrates results into high-quality, meaningful data,
- real-time data feeds used for tracking and reporting, while the campaign is still active,
- the ability to to refine the campaign’s relevancy and improve its performance based on data gleaned from the system.
Marketers need to constantly justify marketing expenses, so the campaign results must be defined in terms of identifiable ROI. This requires a solution that turns the art of marketing into science, enabling you to accurately track, monitor, analyze and measure campaign results.
