XMPie PersonalEffect Cross Media software was used to create an integrated multichannel campaign which included direct mailers, email, SMS and PURL landing pages for an event invitation. At the event, attendees received personalized balsa wood model planes.
Of the 201 mailers that were delivered to prospects:
71% responded affirmatively and 57% physically attended the event.
The campaign was especially alluring to its audience and achieved significant sales results and brand awareness.