RESOURCES
Personalization gets you read…
Data gets you delivered…
But it’s the experience that drives action!
In the final webinar of our Beyond the Design series, we turn to the experience layer that transforms direct mail from a one-off touchpoint into a measurable, repeatable engine for response. We show how personalized digital destinations powered by XMPie combine with the omnichannel and tracking layer delivered by @DirectMail2.0.
See how personalized print connects to rich digital experiences, from PURLs and landing pages to digital integration, call tracking, and attribution. Learn how combining destination (what the recipient interacts with) and discovery (how you measure and optimize it) gives you a complete view of campaign performance, and the power to prove ROI.
In this session, you’ll learn how to:
• Turn a personalized mail piece into a launch point for a full omnichannel experience
• Connect print to PURLs, landing pages, personalized video, and triggered follow-ups
• Layer in Informed Delivery, digital ads, and tracking to extend reach and visibility
• Measure real engagement – from scans and clicks to calls and conversions
• Close the loop with attribution data that proves campaign impact
• Use response data to improve future campaigns and build repeatable success
Whether you’re a marketer, agency, or print service provider, this session will give you practical strategies for measuring, proving, and improving campaign performance.
Stop sending campaigns and hoping for results. Start building campaigns that deliver measurable impact.
