Join us at Printing United as we unveil XMPie’s new Personalia Service. Personalia will revolutionize personalized content delivery by allowing businesses to deliver advanced personalization into their existing platforms. In one of its first demonstrations, we’re integrating Personalia with Enfocus Switch, which combines XMPie’s personalization technology with Enfocus’s automation platform. At Printing United, you can experience firsthand how these groundbreaking innovations can enhance your business operations, providing unmatched flexibility and efficiency.

Introducing Personalia

“Personalia is set to redefine how brands and organizations deliver personalized experiences,” says David Baldaro, Chief Product Advocate at XMPie. “While large-scale production systems remain ideal for some, there is now the flexibility to implement personalized solutions on a smaller scale, offering more choices than ever.”

Currently in beta, Personalia integrates top-tier personalization capabilities into any existing technology platform through an API-first approach. Personalia stands out with its unparalleled flexibility and scalability to meet the requirements and ever-evolving needs of contemporary businesses. It is designed to deliver highly tailored content efficiently to enhance customer engagement, foster loyalty, and achieve greater success in a competitive marketplace.

This innovative service will also significantly extend XMPie’s market presence, making advanced personalization techniques more accessible and empowering a broader audience to leverage its benefits.

Enfocus Switch Integration

In addition to the launch of Personalia, we are excited to announce our integration with Enfocus Switch. This collaboration combines XMPie’s award-winning personalization technology with Enfocus’s flexible automation platform, enhancing complex workflows with advanced personalization.

Enfocus Switch and XMPie Personalia form a natural ecosystem, seamlessly integrating with any workflow and breaking down barriers between disparate systems. While Enfocus Switch streamlines and automates workflows, Personalia focuses on delivering personalized assets on demand. Together, they offer a robust solution that caters to businesses of all sizes, ensuring consistent business success.

“We are thrilled to collaborate with Enfocus to present this workflow solution to our customers at Printing United. Enfocus’s commitment to automating multi-layered workflows complements our mission perfectly,”  said Ayelet Szabo-Melamed, Vice President of Marketing at XMPie. “By not being confined to specific printing technologies, XMPie guarantees that our customers can consistently deliver maximum value and flexibility to their clients, irrespective of their technology setup or print hardware.”

The new Personalia app is available as a free download on the Enfocus Appstore, making it accessible to all Switch users.

Visitors at Printing United can experience a unique demonstration of the XMPie-Enfocus Switch Integration, where they can personalize baseball cards with their own photos. Several tools in the workflow, including ChatGPT, will be showcased, and the final personalized baseball cards will be printed on the Canon ImagePRESS V700.

Get the Experience at Printing United

The launch of XMPie’s Personalia Service and our integration with Enfocus Switch sets a new standard for personalization and efficiency for businesses of all sizes and marks a significant leap forward in personalized content delivery and automation. We invite you to explore these advancements at Printing United and see how they can drive your business toward greater efficiency and success.