LONDON, UK, March. 18, 2014 – XMPie, A Xerox Company, a pioneer in 1:1 cross media communications software, and MultiChannelMachine (MCM), which provides clients with specific consulting and operational delivery services specializing in integrated cross-media engagement, announce their attendance at Cross Media Production 2014. The exhibition will be held March 24-29, 2014 alongside Ipex 2014 at London’s ExCel Centre. XMPie and MCM will be jointly exhibiting at Stand C45 and sponsoring an adjacent overflow Networking Zone.
Visitors to Stand C45 will have the opportunity to consult with dedicated cross media trainers at this unique fitness clinic. Expert advisors will assess your current cross media capabilities, assist with overcoming business challenges, and motivate you to reach your marketing goals. Want to see results? Need to increase your return on marketing investment (ROMI)? Visit Stand C45 at Cross Media Production 2014.
“This event is a great opportunity for marketers and printers to explore the possibilities of one-to-one marketing with XMPie,” says Marian Stefani, of MCM. “At our stand we’ll be holding a Cross Media Clinic for visitors to consider the health, fitness and flexibility of their current marketing communication strategy, and experience how XMPie can become their core strength for winning more business and delivering greater customer value at higher margins.”
Other areas of interest and relevance will include XMPie’s recently released Mobile Friendly “StoreFlow” a web-to-print platform and “Circle”, the cloud based system which readily enables cross media campaign automation and campaign visualization specifically designed for the end-user in mind!
“Marketers across the world are turning to cross media for winning customer engagement to ensure optimum ROMI,” said Guy Lomas, XMPie. “Cross Media Production 2014 attendees can now experience firsthand how XMPie and MCM can enable print providers to transform their business to ensure their future growth and success.”
During the show on March 26, at 4:00 pm, XMPie and a UK Customer Latcham Direct will present, “Learn how to increase response rates with 1:1 cross media communications” a special session designed to help attendees learn from a recent one-to-one Time Magazine Europe subscription campaign that was implemented by Latcham Direct and powered by XMPie software.