RESOURCES
We’re excited to be exhibiting at Printing United soon and can’t wait to share how we’re shaping the future of personalization!
If Printing United is anything like drupa2024, we’ll connect with a diverse range of businesses with varying levels of knowledge and experience in personalization. Our role will be to help printers understand the potential of personalization for their business success and demonstrate how personalized marketing strategies can enhance customer engagement, increase brand loyalty, and drive sales. We will provide insights into the latest personalization technologies and best practices, offering tailored solutions that align with each business’s unique needs and goals.
Effective personalization involves much more than manual data entry or a programmer’s help. While these efforts can work to a limited extent, they hit a wall when it comes to scaling. That’s where we come in. XMPie’s award-winning platform technology is designed to scale your personalization efforts effortlessly, enabling you to reach more recipients, engage across more media touchpoints, and expand into more applications, elevating your services to new heights.
XMPie combines the power of variable data printing, web-to-print, and omnichannel campaign management into one seamless platform, and these are some of the critical topics we believe should be central to all discussions that printers have with their clients about the limitless possibilities of personalization:
VDP and Programmatic Print: Prepare for all Eventualities
While Data-Driven and Variable Data Print (VDP) is a term that describes the automation process for creating personalized print materials, Programmatic Print takes this process to the next level to leverage real-time data to strategically deliver personalized content into the print piece based on customer behavior. This synergy between VDP and Programmatic Print ensures that every interaction is meaningful, timely, and tailored to the unique needs of each individual, no matter where they are in the customer journey.
Programmatic Print enables businesses to plan for any eventuality, ensuring that any action the customer takes can be met with a timely and relevant reaction. A customer’s online purchase could automatically trigger a personalized thank-you note or a special offer in the mail, reinforcing their decision and encouraging further engagement. An abandoned cart could similarly trigger a follow-up postcard with a discount code or a reminder email, enticing the customer to complete their purchase. Or perhaps a customer’s browsing history might prompt a tailored catalog featuring products they showed interest in, creating a seamless and personalized shopping experience. Offering this level of customization and service can help your clients build stronger customer relationships and drive higher conversion rates.
The Rise of Customization in Labels and Packaging
A booming sector of the print industry is the customization of packaging and labels to meet individual consumer preferences, and these can be included as part of a holistic customer journey, just like any other print piece. For example, incorporating a QR code on a label allows customers to access exclusive discount offers, strengthening their connection with the brand and adding a layer of exclusivity and personalization that mass-produced items lack.
One customer story we’ll highlight at Printing United features a German Print Service Provider that transformed Honey Jar labeling with a Web-to-Print workflow. Additionally, it added a customized QR code to the labels so consumers could check that they had purchased a genuine product. The QR code leads to a customized landing page, which gives the beekeeper an extra opportunity to market their services.
Integrate: Why Start from Scratch if You Don’t Have to?
End-to-end software integration, from print ordering to CRM systems and AI, is an opportunity, not a burden. Users prefer solutions that seamlessly integrate with existing software, creating an ecosystem of best-of-breed tools. Collaboration is key, and XMPie exemplifies this by supporting any integration across personalization, web-to-print, and omnichannel technology, a capability vital for future competitiveness and customer satisfaction.
At Printing United, we will demonstrate this integration excellence by showcasing our new collaboration to personalize baseball cards with the Enfocus workflow platform, SwitchTM and Canon Print. This project integrates ChatGPT (an AI tool), Paperform (an online form builder), and Trello (project management) and marks the public debut of XMPie’s new Personalization as a Service offering, Personalia. Currently in beta, Personalia represents a new era for XMPie, empowering brands and organizations to deliver uncompromised personalization without investing in large personalized production systems. The final personalized baseball cards are printed on the Canon ImagePRESS V700.
This demo also exemplifies the advantages of integrating XMPie software into a versatile, print-agnostic workflow like Switch. By not being limited to specific printing technologies, we ensure that print providers can consistently offer maximum value and flexibility to their clients.
Customized Embellishments: Make Your Mark
With the widespread availability of digital applications, a variety of embellishments are now more accessible than ever, with reduced costs and faster turnaround times. These not only help your brand stand out but also convey a sense of premium quality and meticulous attention to detail, significantly boosting the perceived value of your brand.
With XMPie, adding embellishments to a job doesn’t mean compromising customization. Even short-run customized jobs can benefit from high-quality embellishments such as selective lamination, gold foiling, embossment, special inks and dynamic finishing options such as foil stamping. All within an Adobe InDesign workflow.
At Printing United, you’ll be able to see this in action and get a personal demonstration at either the XMPie booth or at one of our partners.
Next-Gen AI Content Creation
The fusion of AI and personalized marketing communications is set to redefine customer engagement strategies, making interactions more intuitive, responsive, and tailored to individual needs. As AI continues to evolve, it will unlock unprecedented opportunities for businesses to connect with audiences on a deeper, more meaningful level.
At Printing United, we’re helping businesses take the first steps with AI, inspiring you with different examples of how to harness AI tools to amplify your communications’ reach, relevance and impact. One example is through a collaboration with Fujifilm. Titled Avatar Escapades, this seamless fusion of print and digital communications through XMPie is complemented by various AI applications, including ChatGPT and Adobe FireFly.
Embracing Omnichannel for Future Success
Printing is no longer about getting ink on paper. Omnichannel services might not yet be on the mind of every printer, but it certainly is on your customers’.
By embracing omnichannel services, you can offer your clients a cohesive brand experience that spans print, digital, and beyond. Consider the possibilities: personalized direct mail campaigns that drive traffic to a beautifully designed website or QR codes on printed materials that lead to exclusive online content. And the best part? Embracing omnichannel services doesn’t have to break the bank from the start. XMPie offers a subscription model for its omnichannel platform to minimize initial costs until you’re confident about expanding.
Mastering omnichannel services allows printers to tap into new opportunities across unexpected sectors, such as traffic management and environmental monitoring and propel your printing business to the forefront of innovation and customer satisfaction. Monitoring cameras generate vast amounts of data that must be processed and communicated effectively. Printers can play a crucial role in this ecosystem by producing high-quality, data-driven print materials, including penalty notices, reports, and compliance documents.
At XMPie, we understand that every customer is unique, and so are their needs. So, our software is more than just a tool—it’s a gateway to crafting meaningful interactions that leave a lasting impression.
Whether you’re just starting out or looking to elevate your existing efforts, our platform is tailored to support your journey. We invite you to visit our booth at Printing United, where we can explore how XMPie can help you achieve your personalization goals and make every interaction count.
